When we speak as a team at Creme Global, I talk about the Vision, Mission, and Culture — recently, I asked the team to think about their story and the company’s Legacy. What story do we want to write for Creme Global? The idea went down well. I want everyone to feel part of that story, to feel proud of the work they’re doing and the impact it’s having. This isn’t just my story; it’s our story. Each one of us is shaping the legacy of the organisation.

This article explores the professional journey of finding purpose. Purpose is not always immediately clear, but it can be discovered through deliberate exploration. When uncertain, it is wise to make decisions that keep future options open. Taking time to step back—whether through travel, study, or reading—helps clarify personal values. Often, purpose emerges at the intersection of two passions or areas of expertise, creating a unique and fulfilling path. Once identified, sharing this purpose with others strengthens its impact and provides direction for both personal and professional growth.

Good leadership ensures that an organisation’s Vision, Mission, Values and Strategy are articulated, connected and ultimately realised. Of the above, values are arguably the most critical. In simple terms: values (culture) = behaviours. Feedback is an important leadership skill to ensure the right culture and values develop in an organisation. A resilient leader focuses on doing the basics well every day. This should enable the organisation to grow and achieve its mission and potential.

Some ideas you believe in your heart, and you can’t let go of. They just make sense to you. There is a certain unassailable logic to them. No matter how or by whom they are challenged, you know you can overcome the objections. Challenges do not deter your belief in how your idea can succeed. But how valuable are they really, in the context of a business organisation? How can you really tell? And what should you do about it?

Innovation in business is the process of translating an idea or invention into a good or service that creates value or for which customers will pay. The definition is quite simple, but what it takes to achieve it is not simple at all. In this article, I use quotes to outline a large number of things I believe are important to deliver successful innovation.

Innovation comes in many forms and with a 10 year horizon, incredible progress can be achieved which could not have been imagined at the start. Bill Gates has said “Most people overestimate what they can do in one year and underestimate what they can do in ten years".

Creme Global has entered teams in the Dublin Tag Rugby league over the years. I have always loved team sports, competing and tag rugby fitted right in with this. I enjoyed seeing the strengths and weaknesses of our team appear on the pitch. It taught me a lot about each person and the team, and it struck me that many lessons of playing good tag rugby are transferable to business. In this article, I explore those learnings.