When we speak as a team at Creme Global, I talk about the Vision, Mission, and Culture — recently, I asked the team to think about their story and the company’s Legacy. What story do we want to write for Creme Global? The idea went down well. I want everyone to feel part of that story, to feel proud of the work they’re doing and the impact it’s having. This isn’t just my story; it’s our story. Each one of us is shaping the legacy of the organisation.

This article explores the professional journey of finding purpose. Purpose is not always immediately clear, but it can be discovered through deliberate exploration. When uncertain, it is wise to make decisions that keep future options open. Taking time to step back—whether through travel, study, or reading—helps clarify personal values. Often, purpose emerges at the intersection of two passions or areas of expertise, creating a unique and fulfilling path. Once identified, sharing this purpose with others strengthens its impact and provides direction for both personal and professional growth.