Article Cronan McNamara Article Cronan McNamara

Did We Forget About Chaos?

The article revisits chaos theory in mathematics, showing that while systems can be highly sensitive to initial conditions (the butterfly effect), they are also shaped by stabilising forces. From the double pendulum in physics to the unpredictability of economics and the feedback loops in nature, chaos coexists with stability. This tension makes the world unpredictable in detail but resilient in form, offering lessons for humility, adaptability, and how we can innovate and thrive in uncertain times.


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Article Cronan McNamara Article Cronan McNamara

From Purpose to Legacy

When we speak as a team at Creme Global, I talk about the Vision, Mission, and Culture — recently, I asked the team to think about their story and the company’s Legacy. What story do we want to write for Creme Global? The idea went down well. I want everyone to feel part of that story, to feel proud of the work they’re doing and the impact it’s having. This isn’t just my story; it’s our story. Each one of us is shaping the legacy of the organisation.

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Article Cronan McNamara Article Cronan McNamara

Discovering and Sharing your Purpose

This article explores the professional journey of finding purpose. Purpose is not always immediately clear, but it can be discovered through deliberate exploration. When uncertain, it is wise to make decisions that keep future options open. Taking time to step back—whether through travel, study, or reading—helps clarify personal values. Often, purpose emerges at the intersection of two passions or areas of expertise, creating a unique and fulfilling path. Once identified, sharing this purpose with others strengthens its impact and provides direction for both personal and professional growth.

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Article Cronan McNamara Article Cronan McNamara

The Anatomy of Innovation in 26 Quotes

Innovation in business is the process of translating an idea or invention into a good or service that creates value or for which customers will pay. The definition is quite simple, but what it takes to achieve it is not simple at all. In this article, I use quotes to outline a large number of things I believe are important to deliver successful innovation.

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