Innovation in business is the process of translating an idea or invention into a good or service that creates value or for which customers will pay. The definition is quite simple, but what it takes to achieve it is not simple at all. In this article, I use quotes to outline a large number of things I believe are important to deliver successful innovation.

Innovation comes in many forms and with a 10 year horizon, incredible progress can be achieved which could not have been imagined at the start. Bill Gates has said “Most people overestimate what they can do in one year and underestimate what they can do in ten years".